By Jason Pistorino
Posted February 18th, 2012
I came across this great video on YouTube of a child describing what she sees when she looks at popular logos. This is really great for two reasons.
1. Because she sounds adorable.
2. As a designer I can appreciate what colors and shapes can make a child feel as opposed to what adults see.
This is so interesting because we design logos with the intent to deliver a feeling or thought that will resonate with what the particular company is about in a memorable manner. Depending on what the demographic is for a company dictates how we deliver this message. Now put a child into play and you have a whole new playing field. This is because children have not yet been affected by society, giving their imaginations free reign.
…interested yet? Click here to read more.
By Jason Pistorino
Posted February 3rd, 2012

One of the more important “rules” in photography is to make sure you shoot with a straight horizon. This is especially the case with landscape photography. Of course like many “rules” in photography it should be viewed more as a guideline and not a law that should never be broken. Meaning, if you find that a particular shot would benefit creatively with a crooked horizon then go for it! But… in more cases than not you will want a straight horizon. In this blog I will show you how to easily accomplish your straight horizon.
…interested yet? Click here to read more.
By Jason Pistorino
Posted January 25th, 2012
I came across a cool article from one of my favorite sites, Colossal Art and Design. The article is about an installation for the Queensland Gallery of Modern Art, built by the artist Yayoi Kusama.
Basically Yayoi painted every wall, floor, ceiling, and piece of furniture in the room white. Essentially creating a blank canvas. Then she let the art grow by giving the young museum goers thousands of colored dot stickers. “You mean I can stick these stickers all over the furniture and walls without mom yelling at me?”..every kids dream. Both beautiful in its simplistic form and in it’s finished colorfully chaotic form.
…interested yet? Click here to read more.
By Jason Pistorino
Posted January 21st, 2012
As many of you already know, I am a huge Steve Jobs fan. He was a visionary in so many ways. He revolutionized technology and made the biggest companies play catchup. Steve would invent and every other big company would copy. I found a lot of videos on Steve Jobs online and wanted to share them. These videos range from back in the 1980′s to 2010.
…interested yet? Click here to read more.
By Jason Pistorino
Posted January 6th, 2012

This past year I started to really get into Photography. I went out and bought a Canon 60D, got a few lenses, tripod, and all that stuff. I Quickly realized “wow, this is an expensive hobby”. Nevertheless I got the essentials and was ready to go shoot!
Photography is now one of my favorite hobbies! I still have a lot to learn but I am truly enjoying the journey. I am happy to say that my Photography Hobbyist Website is live! …interested yet? Click here to read more.