I came across this great video on YouTube of a child describing what she sees when she looks at popular logos. This is really great for two reasons.

1. Because she sounds adorable.

2. As a designer I can appreciate what colors and shapes can make a child feel as opposed to what adults see.

This is so interesting because we design logos with the intent to deliver a feeling or thought that will resonate with what the particular company is about in a memorable manner. Depending on what the demographic is for a company dictates how we deliver this message. Now put a child into play and you have a whole new playing field. This is because children have not yet been affected by society, giving their imaginations free reign.

Here is a really basic example: If we see a skull and bones we think danger or poison. A child may get a completely different thought from the skull. Maybe they will think it is Captain Hook’s boat from Peter Pan. Or Captain Jack Sparrow in Pirates of the Caribbean! Check out this cute video of this girl’s own interpretations.

I especially love her perception of the Olympics logo. This logo represents one of the biggest sporting events in the world. Where the best of the best compete, but to her it looks like the colored rings children play with….”baby toys” and yet she knows the Apple symbol!

Do you have any memories as a child where you thought a logo or place was different then the reality? Or even better, do you have stories of your own child? Leave a comment and tell us all about it!