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Sneak Peek at Photoshop CS6

By jpistori

I don’t know about you but technology grows so fast it’s almost impossible for me to keep up. I feel like I just finished learning all the new capabilities of Adobe CS5 and they are already talking about CS6.  But still it never fails to make me excited! Creative Suite updates normally consist of fixes under the hood (code, algorithms, etc.) that you can’t necessarily see with your eyes. Other updates are  UI updates and improved speed and functionality. You will also see tool enhancements and sometimes, brand new editing tools that make a designer’s life much easier! For example, with CS6, Adobe will be changing the interface to black in the attempt to decrease any distraction from the image you are editing. The idea is that darkening the interface will set it back visually and let your photo take visual precedence.  For some, this will be a drastic change from the light grey interface we have grown up with. Adobe knows this and has given the option for the user to change the color back in the preferences panel. So exciting! What else do that have in store for us? Well, there is one way to find out!

…interested yet? Click here to read more.

The beauty of Tilt-Shift photography.

By jpistori

Tilt-shift photography is used predominatly for two main reasons.

1.Tilt-shift photography is a creative way to manipulate your camera using your lens. This results in life-sized locations and/or subjects that look like miniature-scale models. Basically, you can make any scene look like the huge model of the town in the movie BeetleJuice…That may have just aged me.

Here is an image of the BeetleJuice model. This look (as if the picture you are taking is a model on a table) can be achieved with the Tilt-Shift lens.

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The new Social Network Craze – Pinterest

By jpistori

In this blog I will give an overview of what Pinterest is, and then give you a tutorial on how to use Pinterest so you can pin like a pro.

Overview

Pinterest is a fairly new Social Network that is now catching on like wildfire. Pinterest began its inception December 2009 and was launched as a closed beta March 2010. After which, they opened the website to people by invitation only (much like Google did with Google+). Now you can get an account by requesting one on the site and waiting for an email accepting you to the Pinterest club.

The site has now grown tremendously with over 10.4 million registered users (as of Feb 11th). In December 2011, the site entered the top 10 social networks, according to Hitwise data, with 11 million total visits per week. The following month, Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+. The company was named the best new start up of 2011 by TechCrunch.

…interested yet? Click here to read more.

logo designs in a 5-year-old’s eyes

By jpistori

I came across this great video on YouTube of a child describing what she sees when she looks at popular logos. This is really great for two reasons.

1. Because she sounds adorable.

2. As a designer I can appreciate what colors and shapes can make a child feel as opposed to what adults see.

This is so interesting because we design logos with the intent to deliver a feeling or thought that will resonate with what the particular company is about in a memorable manner. Depending on what the demographic is for a company dictates how we deliver this message. Now put a child into play and you have a whole new playing field. This is because children have not yet been affected by society, giving their imaginations free reign.

…interested yet? Click here to read more.

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Easily Straighten your Horizon with Photoshop CS5

By jpistori

One of the more important “rules” in photography is to make sure you shoot with a straight horizon.  This is especially the case with landscape photography. Of course like many “rules” in photography it should be viewed more as a guideline and not a law that should never be broken. Meaning, if you find that a particular shot would benefit creatively with a crooked horizon then go for it! But… in more cases than not you will want a straight horizon. In this blog I will show you how to easily accomplish your straight horizon.

…interested yet? Click here to read more.

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